beGlammed CEO & Founder
Beauty and fashion industry veteran, Maile Pacheco, is beGlammed’s Founder and CEO. An expert makeup artist by trade, Pacheco’s proclivity for sales and business development drove her success into a corporate role at MAC Cosmetics for more than seven years. While there, she also held roles in corporate sponsorship and marketing before launching the company’s first-ever Artist Relations Specialist division, focusing on product seeding in the entertainment, beauty and fashion industry. After pioneering the division for MAC, Pacheco disrupted the beauty industry once again by pairing the hair and makeup freelance industry with a new, on-demand distribution model. beGlammed empowers the predominantly female entrepreneurial industry with a new pipeline for business, while democratizing looking and feeling beautiful for everyday busy women with convenient at-home beauty services at affordable prices.
As Founder and CEO of beGlammed, Pacheco plays a pivotal role in brand creative direction, long-term business strategy and execution – including scaling the company to 31 markets. Maile is currently an advisory board member with prestigious makeup schools such as Makeup Designory (M.U.D), Elegance International Hollywood School of Professional Makeup, and L Makeup Institute in Las Vegas.