Chief Digital Officer, CAA-GBG

Kendra Bracken Ferguson

For almost two decades, Kendra has helped to define and navigate the digital space as a creative force for brands and influencers, becoming a recognized and sought-after business innovator and global digital architect.
Now the Chief Digital Officer of CAA-GBG, the largest brand management agency in the world with 24 offices in over 20 countries, Kendra leads a global team of digital marketing experts and social media natives. CAA-GBG is a joint venture between Global Brands Group Holding Limited (“Global Brands”), and Creative Artists Agency (“CAA”) which acquired The BrainTrust, The social media agency that Kendra founded in 2016.