SVP Marketing, Warner Brothers Digital Networks (WBDN)
As Senior Vice President of Marketing, Katie Soo is responsible for overseeing marketing across the Warner Brothers Digital Networks (WBDN) portfolio to develop initiatives that promote the division and strengthen the relationship with consumers. Soo plays a key role in enhancing brand awareness and exploring opportunities that help innovate the way consumers experience content through WBDN’s wide portfolio of assets.
Prior, Soo was the Vice President of Consumer Marketing at Fullscreen Media, overseeing Originals and Content Marketing, Social, and PR. Before that, she was Head of Social at Hulu where she led efforts to innovate, create and scale the digital vision across Brand, Originals, Content, and Product. Prior to Hulu, Soo was an early hire at Dollar Shave Club where she served as Head of Social and built the startup’s marketing roadmap from the ground up. Soo is still actively involved in startups, serving both as an advisor and founder to a handful of companies and has been recognized for her work in both creative storytelling and digital products.