President/Founder, AEM & Co-Founder, LA Collab
Ivette Rodriguez is a veteran entertainment marketing consultant who specializes in PR, marketing, and promotional campaigns for feature films, television content and documentary film with a specialty in the multicultural and Latino consumer. Ivette has worked on a diverse slate from major studio films to independents and prestige titles in both English and Spanish.
Prior to starting her own firm, AEM, Ivette served as a marketing and PR executive in the Record, Radio, and Film Studio businesses.
Ivette is a long time advocate for the Latino community serving on many national Latino organizations as well as fighting for diversity and inclusion in the entertainment industry. She is an executive member of the AMPAS Marketing & PR branch and co-chairs the A2020 initiative for her branch as well as serving on the Student Academy Awards executive committee.
Most recently, Ivette co-founded LA Collab along with LA Mayor Eric Garcetti and Mitu co-founder Beatriz Acevedo. LA Collab is a collective impact group of entertainment industry leaders with a mission is to advance Latino access and double representation in Hollywood through Collective Impact.