Dawn Laguens, executive vice president and chief brand officer of Planned Parenthood Federation of America (PPFA) and the Planned Parenthood Action Fund, led the successful campaign to defeat the Pence amendment, a hugely unpopular congressional effort that would have eliminated funding for Planned Parenthood’s preventive health care services that millions of people rely on. Since then she has shaped the organizations’ message and strategy, successfully working to help reverse the Susan G. Komen for the Cure decision to stop providing grants to Planned Parenthood affiliates, defending access to no-copay birth control (as outlined in the Affordable Care Act), and, through her work with Planned Parenthood Action Fund, helping to re-elect President Barack Obama, a champion for women’s health and economic security. She works every day to uphold Planned Parenthood’s commitment to care, no matter what, for their patients, advocates, and supporters nationwide.
Ms. Laguens brings decades of experience in campaign strategy and message integration to Planned Parenthood, and is a CLIO award-winning writer and director. She has been one of the leading ballot measure consultants in America, having worked on a wide range of critical social issues. As the founder and president of LKK Partners, her clients have included governors, members of the U.S. Senate and House, EMILY’s List, the National Education Association, the Nature Conservancy, the Natural Resources Defense Council, Basic Rights Oregon, and Freedom to Marry, to mention just a few. She has worked for more than 10 years with Planned Parenthood, both nationally and with affiliates. She is the mother of triplets, an avid sportswoman, a native of New Orleans, and a fan of the printed word (but also of her iPad).