Beauty and fashion industry veteran, Maile Pacheco, is beGlammed’s ethnically-diverse, female Founder. An expert makeup artist by trade, Pacheco’s proclivity for customer service and sales drove her success into a management role at MAC Cosmetics for over 7 years. While there, she also held roles in corporate sponsorship and marketing before launching the company’s first-ever Artist Relations Specialist division. After pioneering the division for MAC, Pacheco disrupted the beauty industry once again by pairing the hair and makeup freelance industry with a new, on-demand distribution model. It empowered the predominantly female entrepreneurial industry with a new pipeline for business, while democratizing looking and feeling beautiful for the everyday, busy women with convenient, at-home beauty services at affordable prices.
As Founder of beGlammed, Pacheco plays a pivotal role in brand creative direction, long-term business strategy and execution – including scaling the company to 23 markets nationwide in two short years – and as subject matter expert in the industry. Maile is currently an advisory board member with prestigious makeup schools such as, Makeup Designory (M.U.D), Elegance International Hollywood School of Professional Makeup, and L Makeup Institute in Las Vegas.