CEO & Co-Founder, Hutch

Beatrice Fischel-Bock

Beatrice Fischel-Bock is the CEO and Co-Founder of Hutch, the home decor tool that mixes 3D technology with online shopping to let you virtually decorate your space.

Beatrice launched Hutch (formerly known as ZOOM Interiors and Homee) in 2012 during her final year at George Washington University after coming to the realization that interior design was an untapped resource in the technology sector. She soon began virtually designing her friend’s apartments – earning $1 million in revenue, while still in school.

Shortly following graduation, she appeared on Shark Tank to pitch the concept and piqued the interest of Tinder Founder Sean Rad, who helped raise $2.2 million in pre-seed funding. Immediately following that round, she raised an additional $5 million in funding in a seed round led by Peter Thiel’s Founders Fund.

Her 2016 TEDx talk focused on how to fail fast, fix fast and learn fast, a mantra that has carried her through the trenches of the startup world. In July of 2017, she closed a Series A funding round for $10 million from real estate platform Zillow.

Beatrice was named 2018’s Forbes 30 Under 30 for Retail & E-Commerce.